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Title: PR Consultant & Team Lead
Focus: Created a comprehensive PR plan and campaign to strengthen the brand identity, digital presence, and community engagement.
Key Features: PR Plan, “The Chiharu Anniversary & Cultural Festival,” Website Redesign Mockups, and Social Media Content.
Project Overview
Chiharu Sushi & Noodle, a family-owned restaurant in Brookline, MA, partnered with our student consulting team through Emerson College’s Introduction to Public Relations course. The goal: strengthen brand identity, build a digital presence, and deepen community engagement. We created a comprehensive PR plan and campaign that included press materials, social media content, and website redesign mockups.
Highlights
Leadership
Led a six-person consulting team by managing workflow, delegating tasks, and ensuring high-quality, client-ready deliverables throughout the project.
PR Plan
Developed a comprehensive public relations plan that outlined strategies for brand identity, community engagement, and long-term growth.
"The Chiharu Anniversary & Cultural Festival"
Originated the idea for this festival on International Sushi Day and developed supporting press materials to promote the event, designed to boost media visibility and strengthen community ties.
Website Revamp
Designed mockups and step-by-step implementation guidelines for a full website redesign, modernizing Chiharu’s digital presence and improving usability.
Skills
Campaign
Development
Creativity
Collaboration
Content Creation
Leadership
Community
Engagement
To view a sample or the full PR Plan or Website Mockups for Chiharu, please request access.
Calendar Listing Mockup for " The Chiharu Anniversary and Cultural Festival"
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© 2025 Yoshiko Slater • all rights reserved
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