top of page
Title: Brand Consultant (Freelance)
Focus: Brand development from scratch through research, storytelling, and strategy, showcasing the cultural depth and future potential of Uncle Lou’s Zydeco Sauce.
Key Features: Brand book, Marketing plan, and social media content.
Project Overview
With no foundation to build on, I reimagined the Uncle Lou’s brand from the ground up, crafting everything from voice to visuals. I developed a full marketing plan, brand book, and cultural narrative rooted in Zydeco music and Creole heritage. The goal was to show the brand what it could become and provide a clear, actionable roadmap for future growth. Every deliverable was designed to be seamlessly handed off to future designers or marketers, ensuring cultural integrity, brand consistency, and long-term impact.
Highlights
Brand Book
​Delivered a 30+ page brand book defining values, voice, audience personas, messaging and identity.
Marketing Plan
Developed a marketing plan that combined social media and cultural storytelling to grow and position the brand.
Content Strategy
Designed a full 30-day content plan to relaunch the brand online, conducted a social media audit, and created mockups.
Research & Analysis
Researched market trends and target audiences for Uncle Lou’s, creating fan personas and tailored messaging to guide marketing strategy.
Skills
Campaign
Development
Content Creation
Research &
Analysis
Creativity
Storytelling
Design
To view a sample or the full Brand Book and Marketing Plan for Uncle Lou’s, please request access.
Ignite Your Vision, Fuel It With YSpirit
_edited.png)
© 2025 Yoshiko Slater • all rights reserved
bottom of page